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Paula Perrin

Welcome! As a digital storyteller, I believe in the brand-building and lead-generating power of great content that resonates with the right people at the right time. Whether internal or external, it's my job to help you define your audiences and reach them with valuable information they can actually use, learn from, and enjoy. 


Specialties include Hospitality, Technology, Energy, and SaaS. 




Winning Your Hotel Market—One Package at a Time

Choosing the right hotel software is a constant concern for the majority of hoteliers. Yet for decades, Wine Country Inn & Cottages attracted its visitors by reputation alone. As their market slowly changed and new hotels began to take over, they knew they had to reclaim their rightful place in the Napa Valley landscape. But how?
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If You Need Anything, Just Whistle: Getting in Tune with Today's Hotel GMS

The hotel pool is out of towels. The welcome champagne is gone, no one can find the bar, and three pillow forts have to be built. Instinctually, hands are reaching for phones. What's a hotel to do? Relax. Help is only a text away...
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