Blogs & Articles / Paula Perrin

SkyTouch Technology • 8th December 2015

Beyond the Cookie: Loyalty Programs for your Bottom Line

On one particular business trip, Bob stayed in four different cities in one week, all at various versions of a well-known hotel chain. Upon his first check-in, he was automatically...

SHR • 24th April 2018

Airbnb has Arrived. Are You Sharing Your Hotel's Best Experience?

Competition is nothing new to hoteliers. More and more hotel companies have emerged, markets continue to grow up, and channels keep expanding. And the newest kid in town, Airbnb, has added to the struggle, with approximately 4.5 million homes for rent in more than 81,000 cities around the world. What does it all mean?

SHR • 10th October 2017

Do You Really Need a Dedicated RM? Why the Answer is Always "Yes"

If you’re feeling the squeeze these days on your hotel budget, you’re not alone. According to the 2017 Lodging Technology Study, 48% of hotels around the globe will be upgrading...

SHR • 13th February 2018

The New Millennials: Attracting China's Global Mega-Traveler Now

First seen as simply one of many new travel markets, China has, in reality, become larger and more influential than any other national group, with initial growth predictions not only proven true but steadily outpaced with each passing year...

SHR • 12th June 2019

Winning Your Hotel Market—One Package at a Time

Choosing the right hotel software is a constant concern for the majority of hoteliers. Yet for decades, Wine Country Inn & Cottages attracted its visitors by reputation alone. As their market slowly changed and new hotels began to take over, they knew they had to reclaim their rightful place in the Napa Valley landscape. But how?

SkyTouch Technology • 15th March 2016

We Hear You: 4 Ways Hotel Software can Help You Listen

Being in a business actually called hospitality, you are likely to feel that you are already very good at listening to your guests. But do you truly hear what they...

SHR • 27th March 2017

A Different Power: Female Executives in Hospitality Technology

In a recent study from Cornell University on female executives in hospitality, it was reported that while women make up 52.4 percent of the labor force in these companies, they...

SHR • 5th February 2019

New Year, New Revenue: Creating an Authentic Experience for Chinese Travelers

Happy New Year 新年快乐! It’s the Year of the Pig, the last and one of the luckiest of the twelve animals of the Chinese Zodiac. 2019 is predicted to be a very good year to make money, to invest, and will be full of joy, friendship, and love for all. Would you like to extend this prosperity to your hotel?

SHR • 5th June 2018

Business and Pleasure? Attracting (and Converting) the Bleisure Traveler

Natasha, 32, is going to her company’s annual tech conference in Florida, all expenses paid. Her husband is joining her, with the couple paying for and staying three extra days at the same hotel, adding a mini “cabana vacation.” At 43% of all U.S. business trips, the bleisure traveler has arrived...

SHR • 25th September 2017

Beyond the Roulette Wheel: Revenue Generation for the New Casino

The Casino model that naturally revolved around gambling revenue is changing. For the first time in history, room profits are outpacing gambling profits in Las Vegas. In Macau, the traditionally...

SHR • 31st July 2018

The Hotel Tech Podcast Episode 6 | Best-in-Class Hotel Revenue Strategy: Unpacking RLH RevPak

In this episode, we talk with Greg Mount, President and CEO of Red Lion Hotel (RLH) Corporation about how they brought a 40-year old brand into the forefront of the hotel landscape via their RLH RevPak and a more mindful guest strategy.

SHR • 17th July 2019

Website Conversions that Would Make Mom Proud

While there has never been more choice when it comes to hotel website features and strategies than there is now, being unable to sort through the tidal wave of information just seems to make things more difficult than they really have to be. And who needs that?

SHR • 21st May 2018

Multiplicity, Your Key to Unlocking Global Hotel Guest Markets

It can take years for emerging trends to fully reach the core consciousness of any field of business, and the mainstream hotel market is no exception. But arguably more important than any other segment trend is the goal of attracting today’s global traveler...

SHR • 27th February 2018

Rate Catering for an Audience of One: Your Best Strategies Now

As distribution technology continues to enable a more guest-centric approach to hotel businesses, seeing our guests and guest groups as unique audiences of one has become essential. This makes logical sense. After all, the human need to feel special is certainly well-documented, even as it applies to hospitality spending habits.

Tiempo Development • 17th January 2014

City of the Sun, City of Commerce - Doing Business in Hermosillo

Hermosillo is one of the fastest growing technology hubs in Mexico. Classified by fDi Magazine as one of the ten best Latin American cities for business cost-effectiveness, it is also...

SkyTouch Technology • 1st March 2016

Issue 1 – Mobility | Hotel Operations Insider

The subject of Customer Delight is often like the weather; to paraphrase Mark Twain: “Everybody talks about it, but nobody does anything about it.” At SkyTouch Technology, we’re doing something about it.

16th October 2017

Issue 2 – Customer Service | Hotel Operations Insider

We’re not competitor-obsessed, we’re customer-obsessed. We start with what the customer needs and we work backwards.—Jeff Bezos, CEO, Amazon.com Bezos got it right. Corporations have an obligation to invest substantial...

SHR • 7th November 2017

Five or Five-Hundred? Channel Management by the Numbers

Bob’s hotel has just gotten a new booking engine, and he and his staff are very excited. Because considering the decidedly OTA-centric world hospitality now inhabits, the almost 500 booking...

SHR • 16th October 2017

When RM Talks, Marketing Listens: Aligning this Dynamic Duo to Boost Your Bottom Line

Revenue management (RM) and marketing. At our Innovation Summit earlier this year, the two were hot topics with all our participants, and with good reason. Ask any savvy hotelier these...

SkyTouch Technology • 5th January 2016

Your Room is Waiting: The Value of Mobile Guest Engagement

Imagine guests walking into your hotel and stopping at the front desk not to check-in and pick out a room, but just to chat about their trip, get their keys,...