SHR

Business and Pleasure? Attracting (and Converting) the Bleisure Traveler

Natasha, 32, is going to her company’s annual tech conference in Florida, all expenses paid. Her husband is joining her, with the couple paying for and staying three extra days at the same hotel, adding a mini “cabana vacation.” At 43% of all U.S. business trips, the bleisure traveler has arrived...
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