As an experienced content strategist and creator, I specialize in crafting high-quality, SEO-driven marketing assets for a diverse range of B2B tech industries, with a strong focus on SaaS and technology. With a proven track record in brand storytelling, I am passionate about translating complex concepts into compelling narratives that engage audiences and drive business growth. I am also a proactive advocate for emerging technologies, including machine learning and augmented intelligence, integrating these innovations into content to stay ahead of industry trends.
HubSpot certified, I bring expertise in both traditional and digital media, content creation, and SEO best practices. My approach to content management centers on holistic storytelling, putting customer empathy at the forefront to ensure relevance and engagement across all channels. I am skilled in content translation management and expert-level interviewing techniques, ensuring diverse voices and perspectives are represented in the content.
My industry experience spans key verticals, including hospitality, construction, energy, and digital advertising, with a particular emphasis on SaaS and tech-focused content strategies. I’ve created a wide array of formats, such as in-depth SME interviews, SEO blogs, case studies, white papers, webinars, podcasts, and gated content that drive both organic traffic and lead generation.
I am proficient with a range of content management and collaboration tools, including HubSpot, WordPress, ChatGPT, Google Gemini AI, Trello, Basecamp, Media Valet (DAM), Teams, AirTable, SharePoint, and Adobe Acrobat Pro. My technical skills extend to social media management tools such as Buffer, Sprout Social, and Meet Edgar, as well as full proficiency in the Microsoft Office Suite.
I am passionate about using data-driven insights to inform content strategies, ensuring content not only resonates with audiences but also supports measurable business outcomes, from increased SEO rankings to higher conversion rates.
On a personal note, I'm a native Southern Californian who became a desert dweller over 16 years ago. I enjoy spending time outdoors whenever I can, exploring stunning mountain vistas and winding my way down the many hiking and biking paths throughout The Valley of the Sun.