Articles - Paula Perrin

"Paula pierces into the relevant part of a story, into the core of what must be told, speaking to readers on their own terms. Because of this, she has been able to make tremendous contributions to the SHR brand strategy."

Estella Hale, Chief Product Evangelist, SHR Group

InEight • August 10 2023

Why the Health of Your Data Matters More Than Ever

There is a new phenomenon in data integrity, and it centers around "the haves and have nots" of technology. And those who have the right tech are at a distinct advantage. Are you ready to meet this new threshold?

LinkedIn Pulse • October 29 2019

If You Need Anything, Just Whistle: Getting in Tune with Today's Hotel GMS Tech

The hotel pool is out of towels. The welcome champagne is gone, no one can find the bar, and three pillow forts have to be built. Instinctually, hands are reaching for phones. What's a hotel to do? Relax. Help is only a text away...

InEight • December 16 2021

Why 3D Model Visualizations Are So Important for Capital Projects

We have all heard the expression “a picture is worth a thousand words.” Because of its truth, it’s one of the many reasons why the visual nature of a 3D project model can bring clear and precise information to the forefront for all stakeholders.

Water & Wastewater Asia • August 1 2022

Megaprojects: Sydney Water Conquers Data Logistics with Project Controls

Infrastructure projects continue to gain in importance. They are also gaining in size. Yet the construction industry’s investment in the appropriate technology tools and systems to keep up with this demand has lagged. For Sydney Water, however, new connections and insights are being realised every day.

SHR • November 8 2023

Rate Catering for an Audience of One: Your Best Strategies Now

As distribution technology continues to enable a more guest-centric approach to hotel businesses, seeing our guests and guest groups as unique audiences of one has become essential.

SHR • November 8 2023

Do You Really Need a Dedicated RM? Why the Answer is Always "Yes"

If you’re feeling the squeeze these days on your hotel budget, you’re not alone. According to the 2017 Lodging Technology Study, 48% of hotels around the globe will be upgrading their property management systems...

SHR • November 8 2023

Airbnb has Arrived. Are You Sharing Your Hotel's Best Experience?

Competition is nothing new to hoteliers. More and more hotel companies have emerged, markets continue to grow up, and channels keep expanding. In an OTA-centric world, the push for direct bookings has taken on a new fervor. And the newest kid in town, Airbnb, has added to the struggle...

Infrastructure Magazine | AU • August 23 2021

The Role of Executive Leadership in Successful Tech Implementations

Change is never easy. This is especially true in the case of construction technology implementations. Which is why it is crucial that executive leadership is prepared to effectively address all three areas to ensure successful implementation for all.

SHR • November 8 2023

Winning Your Hotel Market with CRS Tech—One Package at a Time

According to this year’s lodging study on frictionless hotels and technology spending, 48% planned on upgrading their PMS, 24% their CRS, and 16% their RMS software. And for good reason...

SHR • November 8 2023

Build It and They Will Come? Hotel Websites and CRS Providers

Strong technology partnerships are a necessity for hotels. When the partnership is a good one, you will wonder how you ever lived without it. But if it’s not, it can be difficult to make a smooth exit if need be.

SHR • May 21 2018

Multiplicity, Your Key to Unlocking Global Hotel Guest Markets

It can take years for emerging trends to fully reach the core consciousness of any field of business, and the mainstream hotel market is no exception. But arguably more important than any other segment trend is the goal of attracting today’s global traveler...

LinkedIn • January 28 2025

Mirror Mirror: The Enduring Value of Case Studies in the SaaS Buyer Journey

Case studies. Success stories. Customer wins. Whatever you call them, they remain the most requested pieces of the content puzzle. Though often tough to get, here are five reasons why they're always worth the effort.

SHR • February 5 2019

New Year, New Revenue: Creating an Authentic Experience for Chinese Travelers

Happy New Year 新年快乐! It’s the Year of the Pig, the last and one of the luckiest of the twelve animals of the Chinese Zodiac. 2019 is predicted to be a very good year to make money, to invest, and will be full of joy, friendship, and love for all. Would you like to extend this prosperity to your hotel?

InEight • September 14 2022

Global Capital Projects Outlook: Strength and Resilience Through Digital Transformation

The InEight Global Capital Projects Outlook (GCPO) 2022 is out, and if there is one core idea that seems to echo across every region, it’s that digitalization not only yields better project outcomes, but that the industry’s move in that direction has hit a new level of maturity.

California Lodging News • April 15 2016

Food & Beverage in the Cloud

December 29 2023

Remote or Hybrid, Why Blended Work is Here to Stay

If remote-hybrid is here to stay and be successful, how do we embrace change and bring people together to create, collaborate and innovate in meaningful ways when we’re no longer in the same room all at the same time?

SHR • November 8 2023

Business and Pleasure? Attracting (and Converting) the Bleisure Traveler

Once considered uncommon, the bleisure traveler, a guest who blends business trips with their own personal leisure experience.

InEight • August 31 2022

Focus on APAC: A Maturing View on Construction Digitalization

A year ago, in the InEight Global Capital Projects Outlook (GCPO) report, APAC was the most technologically forward-thinking global region surveyed. Yet this is an achievement the region has been curiously unable to replicate. Why and what does this mean?

SHR • November 8 2023

Rate Catering for an Audience of One: Your Best Strategies Now

As distribution technology continues to enable a more guest-centric approach to hotel businesses, seeing our guests and guest groups as unique audiences of one has become essential. This makes logical sense.

LinkedIn • September 13 2025

Tumbling Dice: Rev Gen for the New Casino

The Casino model that naturally revolved around gambling revenue has changed. For the savvy casino owner, this means a more sustainable, room-centric business — one that becomes more possible with every roll of the dice.

SHR • November 8 2023

The New Millennials: Attracting China's Global Mega-Traveler Now

In recent years, hoteliers have been bombarded with media urging them, and rightly so, to find savvy, tech-smart ways of attracting the Millennial market, a group poised to be the largest-ever consumer force, and 23% more likely to travel abroad than any generation before it.

SHR • November 8 2023

When RM Talks, Marketing Listens: Aligning this Dynamic Duo to Boost Your Bottom Line

Revenue management (RM) and marketing. At our Innovation Summit earlier this year, the two were hot topics with all our participants, and with good reason.

SHR • February 4 2020

Thinking Outside the Tech Bun: The Taco Bell Hotel

In a grand social experiment, Taco Bell did a tech-takeover of a landmark Palm Springs hotel for one weekend. What could happen?

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